The New Toyota Camry Youtube Advertisement

I thought it would be interesting to analyze a video advertisement from the youtube homepage, and this one happens to be a car ad for the 2012 Toyota Camry hibrid.

Interestingly enough, I think the ad is mainly addressing the issue of car performance and appeal. The message is displayed rather than spoken by addressing the fact that this NASCAR Camry is somewhat similar to the new 2012 Toyota Camry. The ad is targeted at a younger and more power-hungry audience who maybe think of the Camry as otherwise a mostly "fuel efficient car." However there is a bit of irony in that most car buyers are searching for a more economic car, not so much a powerhouse; whereas this ad points to the opposite. There were several other ads along with this one however advertising the fuel efficiency of the 2012 sedan Camry which may point to the fact that this ad may be targeted towards the true Camry XLE fans. XLE is a sportier Camry.

The author does utilize the rhetorical appeals. Logically, Toyota Camry wants to argue that they do have a powerful car. Emotional appeal would be credited to the way that the NASCAR driver switches cars or the fact that the two Camry's seem to have equal power. If there is a hot market for powerful cars then there is the ethos.

While I do think the advertisement is effective towards a cerain number of fans I do think that the general public might not care so much about a vehicle that is fast as opposed to one that they can drive for two weeks without refueling. . .